Marketing That Connects

A customer’s journey from initial awareness to brand advocacy is accomplished through multiple, thoughtful interactions. At Kollective Works we apply our marketing process to developing and implementing smart strategies and proven techniques that deliver our client’s desired results.

Marketing Expertise

Search Engine Optimization

You’ve risen to the top as a brand, and your brand should appear at the top of search results. We are experts at elevating a brand’s search profile through targeted SEO campaigns that are ROI-oriented. We use advanced techniques to help you achieve and maintain a search ranking commensurate with your brand’s reputation.

Content Marketing

Smart inbound marketing employs content in many forms, like blogs, webinars, white papers, videos and more, to influence customers’ purchase decisions and persuasive calls to action that invite visitors to “learn more.” Our expertise in repurposing and reimagining content to appeal to a clearly defined audience is informed by analytics that tell us how people want to learn about your brand.

Social Media Marketing

All marketing is relationship building. For brands, social spaces are an ideal environment to forge real-time relationships as part of integrated campaigns, whether as a community presence or via paid ads. Making your brand a “friend” is the first step to the influencer engagement that can lead to the holy grail of brand advocacy.

Email Marketing

Targeted, personalizable, measurable – it’s easy to understand why email marketing is still the backbone of most integrated campaigns. The availability of analytics allows for continual performance improvement using A/B testing and alternate subject lines to find the most persuasive messaging.

Want to know more?

We’re happy to tell you more about how we work, or to hear about how Kollective Works can help tell your brand’s story.

OUR MARKETING PROCESS

  • Analyze & Discover

    We begin every marketing engagement by establishing an overall objective for the project so our efforts remain aligned every step of the way. Whether the brand is new or established, we take stock of current marketing campaigns to assess their effectiveness and identify opportunities for improvement. We work with our clients to create a detailed market, customer, and competitive analysis which will determine your personalized strategies.
  • Strategize, Develop & Target

    From our understanding of your target audience, and your brand strengths, we plot a roadmap to deliver on your goals for the project. We subscribe to the philosophy of SMART goals that are Specific, Measureable, Attainable, Relevant, and Time-Bound. Our strategy plans are detailed, including specific tactics such as a local PPC campaign, website redesign or content marketing.
  • Implement

    Based on our findings from the discovery phase, and the direction set forth in the strategy, we create, and live by, a comprehensive step-by-step plan to implement the agreed upon tactics and campaigns that will see your project successfully launched.
  • Manage & Measure

    Our process is to implement, measure, and continually improve. We evaluate every aspect of your project using advanced measurements and previously established SMART goals to give you an ROI-oriented report card. We then use these results to refine our strategies.

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