Analyze & Discover
We begin every marketing engagement by establishing an overall objective for the project so our efforts remain aligned every step of the way. Whether the brand is new or established, we take stock of current marketing campaigns to assess their effectiveness and identify opportunities for improvement. We work with our clients to create a detailed market, customer, and competitive analysis which will determine your personalized strategies.
Strategize, Develop & Target
From our understanding of your target audience, and your brand strengths, we plot a roadmap to deliver on your goals for the project. We subscribe to the philosophy of SMART goals that are Specific, Measureable, Attainable, Relevant, and Time-Bound. Our strategy plans are detailed, including specific tactics such as a local PPC campaign, website redesign or content marketing.
Based on our findings from the discovery phase, and the direction set forth in the strategy, we create, and live by, a comprehensive step-by-step plan to implement the agreed upon tactics and campaigns that will see your project successfully launched.
Manage & Measure
Our process is to implement, measure, and continually improve. We evaluate every aspect of your project using advanced measurements and previously established SMART goals to give you an ROI-oriented report card. We then use these results to refine our strategies.