Rich snippets -- we see them everywhere in the SERPs, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show them what they're searching for is within reach on a particular site.

A few benefits of rich snippets & cards include:

  • 1) Drawing a user's attention to your relevant result.
  • 2) Providing instant information as related to their query.
  • 3) Increasing click-through rates and lessen the amount of bounces due to not searchers not finding the content they were looking for.

Rich Snippets

Adding this content-rich information to your Google search listings draws the eye and can increase your listings' click-through rates by 30%, even when you're not in the #1 position.

Search is changing faster than ever

High rankings in Search Engine Result Pages (SERPs) are no longer enough. Rich Snippets are part of increasingly enchanced SERPs designed to help people make decisions before they click.

Which result would you click?

Have you noticed that when doing a Google search, certain listings just look better than others? For example, if you were doing a search for "apple pie," which of these listings when you rather click on?
Google rich snippets extract information from your website to display on your site's listing in the search results, in addition to the typical page title, page URL, and meta description. This extra information can include photos, ratings, author information, and more.

Rich snippets are often overlooked in businesses' SEO strategies because they are more difficult to implement that traditional on-page SEO strategies.

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When a search engine crawls a page without structured data, it may not focus on the content you wish it to. In this scenario, weight is given to the page as a whole and it's up to the search engine to decide the content theme of the page. As a result, your page may not rank well for the search terms you wish it to, or worse, it may not rank at all. By adding rich snippets you, are telling search engines what you wish them to focus on.

What types of content Can rich snippets be used for:

  • Restaurants
    Rich Snippet: Avergae Review, number of stars, and price range
  • Music Albums
    Rich Snippet: Lyrics and links to play song
  • People
    Rich Snippet: Phine Number and photo
  • Business & Orginzation
    Rich Snippet: Location & Customer reviews
  • Authors
    Rich Snippet: Author photo, name and link to more articles
  • Recipes
    Rich Snippet: Photo, recipe, rating, and time required
  • Video
    Rich Snippet:Video image, and link to video
  • Products
    Rich Snippet: Ratings, pictures, and price range
  • Events
    Rich Snippet: Event Date, location, and time
  • Authors
    Rich Snippet: Author photo, name and link to more articles

Rich Cards

Rich cards and rich snippets both use structured data markup to produce enhanced SERP displays, presenting page content in a more meaningful and appropriate way to Google Search users. But that doesn’t mean their roles and functions are identical.
Rich Cards are the newest addition to Google’s enhanced search results.
Trustpilot reviews power Google Seller Ratings, which can be displayed in paid search ads, boosting click-through-rates and overall AdWords performance.

Embracing Mobile Search

On mobile, a card is the basic presentation unit of a search result. Rich results are the search results that have extra information attached to it, this could be aggregate ratings, prices or availability. The end result is a well-structured presentation that is easy to grasp and quick to act upon. Another type of rich result offers a direct interaction with the search result. For instance, some restaurants now offer the possibility to reserve a table directly from the search result. In the future, there will be even more interaction possible, thus making for a much more user-friendly and efficient search experience.
Cards have a higher image resolution and visual appeal to it, aimed at improving the web search and browsing experience of the user, creating a visual appeal to your product and service.
In Webmaster the toolss,Google provides reports and a detailed analysis of CTR, bounce rates, conversions etc to easily monitor and make adjustments.

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